Keyphrases
Influencer Marketing
66%
Branded Content
38%
Virtual Influencer
33%
Instagram Posts
33%
Review Length
33%
Consumer Well-being
33%
Social Media Followers
33%
Female Consumers
33%
Intelligent Interaction
33%
Intelligence Agencies
33%
Thin Layer Model
33%
Narrative Structure
33%
Platform Affordances
33%
Streamer Characteristics
33%
360-degree Video
33%
Product Interest
33%
Platform Swinging
33%
Video Advertising
33%
Multiple Social Media
33%
Consumer Response
33%
Brand Activism
33%
Retouching
33%
Advertising Effectiveness
33%
Texting While Driving
33%
Science Blogs
33%
Psychological Ownership
33%
Brand Loyalty
33%
Digital Marketing
33%
Social Media Activism
33%
Collective Action Frames
33%
Relationship Norms
33%
Halloween
33%
Activism
33%
Sponsorship Disclosure
33%
Advertising Literacy
33%
Consumer Trust
33%
Development Programming
33%
Media Education
33%
Alcohol Marketing
33%
Communication Education
33%
Mass Communication
33%
Social Identity Perspective
33%
Sexual Fields
33%
Cause-related Marketing
33%
Public Relations
33%
Ethnic Cues
33%
Field Compensation
33%
Patronage Intention
33%
Chinese Journalists
33%
Nationalism
33%
Social Sciences
Advertising Effectiveness
100%
Influencer
85%
Social Media Influencers
75%
Influencer Marketing
71%
Congruence
66%
Brand Loyalty
66%
Singapore
50%
Luxuries
50%
Consumer Experience
50%
East Asia
40%
Consumer Affect
38%
Consumer Perception
33%
Instagram
33%
Non-Profit
33%
USA
33%
Social Marketing
33%
Chinese
33%
Social Exclusion
33%
Risk Communication
33%
Persuasion Knowledge
33%
Advertising Campaign
33%
Environmental Issue
33%
Mass Communication
33%
Corporate Social Responsibility
33%
Public Relations
33%
Cause Related Marketing
33%
Narrative
33%
Racial Identity
26%
Consumer Culture
25%
In-Depth Interview
21%
Source credibility
17%
Public Interest
16%
Psychology
16%
Asia
16%
Advertising
16%
Burnout
16%
Communications Industry
16%
Alcohol Consumption
16%
Social Media Marketing
16%
Mexico
16%
Bhopal Gas Leak
16%
Crude Oil
16%
Fast Fashion
16%
Stereotypes
13%
Emotional Intelligence
13%
Politicization
11%
YouTube
11%
Psychological Well-Being
8%
Responsibility
8%
Electronic Word of Mouth
8%