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Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers
Chen Lou*, Siu Ting Josie Kiew, Tao Chen, Tze Yen Michelle Lee, Jia En Celine Ong, Zhao Xi Phua
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
175
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(Scopus)