Can Liking, Commenting, and Sharing Enhance Persuasion? The Interaction Effect between Modality Interactivity and Agency Affordances on Smokers’ Quitting Intentions

Jeeyun Oh*, Hyunjin Kang, Sabitha Sudarshan, Jung Ah Lee

*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

16 Citations (Scopus)

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Keyphrases

Psychology