Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building

Keyphrases

• Brand Purchase 100%
• Informative Content 66%
• Loyalty Intention 66%
• YouTube Users 33%
• Social Media Channels 33%
• Consumer Learning 33%
• Social Learning Processes 33%
• Brand Evaluation 33%
• Consumer Brand Perceptions 33%
• Marketing Influence 33%

Economics, Econometrics and Finance

• Store Brand 46%
• Learning Process 46%

Social Sciences

• Social Learning Process 46%