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Flattering Me in the Right Way: Exploring Language Use and Ethnic Cues in Localized Advertising Among Singaporean Consumers
Chen Lou*, Xuan Zhou, Xun Huang, Goh Xin Yun, Lee Yan Jie, Loon Kin Tat Bryan, Por Xin Rong
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
2
Citations
(Scopus)