Understanding Public Willingness to Pay More for Plant-based Meat: Environmental and Health Consciousness as Precursors to the Influence of Presumed Media Influence Model

Shirley S. Ho*, Agnes S.F. Chuah, Elizabeth L.Q. Koh, Liying Ong, Vivien Q.Y. Kwan

*Corresponding author for this work

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18 Citations (Scopus)

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Psychology

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Food Science