Fingerprint
Dive into the research topics of 'What Is Brand Activism? Explicating Consumers’ Perceptions of Its Characteristics, Authenticity, and Effectiveness'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
What Is Brand Activism? Explicating Consumers’ Perceptions of Its Characteristics, Authenticity, and Effectiveness
Chen Lou*, Eunice Yee Si Goh, Dianna Chang, Hui Lei Tan, Xin Yi Yap, Xiaoyan Zhang
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
3
Citations
(Scopus)