Which model looks most like me? Explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories

Keyphrases

• Female Consumers 100%
• Consumer Well-being 100%
• Social Self 50%
• Mediating Mechanism 50%
• Female Model 50%
• Fast Fashion 50%
• Well-being Indicators 50%
• Women's Bodies 50%
• Model Size 50%
• Self-congruity 50%
• Body Satisfaction 50%

Psychology

• Body Mass Index 100%
• Consumer Behavior 100%

Social Sciences

• Luxuries 50%
• Fast Fashion 50%