A new era of influencer marketing: Lessons from Recent Inquires and Thoughts on Future Directions

Liselot Hudders; Chen Lou

doi:10.1080/02650487.2022.2031729

A new era of influencer marketing: Lessons from Recent Inquires and Thoughts on Future Directions

Liselot Hudders, Chen Lou^*

^*Corresponding author for this work

Research output: Contribution to journal › Editorial › peer-review

35 Citations (Scopus)

Original language	English
Pages (from-to)	1-5
Number of pages	5
Journal	International Journal of Advertising
Volume	41
Issue number	1
DOIs	https://doi.org/10.1080/02650487.2022.2031729
Publication status	Published - 2022
Externally published	Yes

ASJC Scopus Subject Areas

Communication
Marketing

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10.1080/02650487.2022.2031729

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title = "A new era of influencer marketing: Lessons from Recent Inquires and Thoughts on Future Directions",

author = "Liselot Hudders and Chen Lou",

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journal = "International Journal of Advertising",

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TY - JOUR

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T2 - Lessons from Recent Inquires and Thoughts on Future Directions

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JO - International Journal of Advertising

JF - International Journal of Advertising

IS - 1

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A new era of influencer marketing: Lessons from Recent Inquires and Thoughts on Future Directions

ASJC Scopus Subject Areas

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