@inproceedings{8df4e117fea64e7c9162376824898272,
title = "An investigation of non-use and abandonment of microblogging",
abstract = "We examine the non-usage and abandonment of microblogging, identifying why people do not use, or why they abandon their microblogging accounts. Studying non-usage is important for microblogging service providers to develop strategies to address users' concerns, and for businesses to explore new marketing and information dissemination channels. Focus group interviews were conducted to uncover non-usage reasons, and surveys containing more detailed questions were administered. Our analysis suggests that preference for other technologies, privacy concern and time constraints are the top three reasons contributing to the non-use and abandonment of microblogs. The paper also proposes potential improvements to attract users to microblogging services.",
keywords = "Abandonment, Focus Group, Microblogging, Non-use, Social media, Survey",
author = "Yanru Guo and Goh, {Dion Hoe Lian} and Kavita Ilangovan and Shengnan Jiao and Xiaotian Yang",
year = "2012",
doi = "10.1109/ICDIM.2012.6360112",
language = "English",
isbn = "9781467324281",
series = "7th International Conference on Digital Information Management, ICDIM 2012",
pages = "297--302",
booktitle = "7th International Conference on Digital Information Management, ICDIM 2012",
note = "7th International Conference on Digital Information Management, ICDIM 2012 ; Conference date: 22-08-2012 Through 24-08-2012",
}