An investigation of twitter and facebook abandonment

Yanru Guo, Dion Goh Hoe-Lian, Nor Aishah Binte Mohamed Rashid, Pyae Pyae Han, Shengbo Sun

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Citations (Scopus)

Abstract

The use of social media is spreading and today, there are various social media platforms such as blogs, microblogs, and social networking sites. While its use and adoption is well-studied, the same cannot be said for abandonment. This study examines the reasons for the abandonment of two popular social media platforms, namely Face book and Twitter. A survey questionnaire was developed and distributed to abandoners of Twitter and Face book. The findings indicate that Face book is preferred over Twitter and the reasons for the abandonment of both platforms are similar, with privacy concerns being one of the main reasons.

Original languageEnglish
Title of host publicationITNG 2014 - Proceedings of the 11th International Conference on Information Technology
Subtitle of host publicationNew Generations
PublisherIEEE Computer Society
Pages97-102
Number of pages6
ISBN (Print)9781479931873
DOIs
Publication statusPublished - 2014
Externally publishedYes
Event11th International Conference on Information Technology: New Generations, ITNG 2014 - Las Vegas, NV, United States
Duration: Apr 7 2014Apr 9 2014

Publication series

NameITNG 2014 - Proceedings of the 11th International Conference on Information Technology: New Generations

Conference

Conference11th International Conference on Information Technology: New Generations, ITNG 2014
Country/TerritoryUnited States
CityLas Vegas, NV
Period4/7/144/9/14

ASJC Scopus Subject Areas

  • Information Systems

Keywords

  • Abandoners
  • Abandonment
  • Microblogs
  • Social media
  • Social networking sites

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