Abstract
This paper analyzes users’ trust for online health rumors as a function of two factors: length and presence of image. Additionally, two types of rumors are studied: pipe-dream rumors that offer hope, and bogie rumors that instil fear. A total of 102 participants took part in a 2 (length: short or long) x 2 (presence of image: absent or present) x 2 (type: pipe-dream or bogie) within-participants experiment. A repeated-measures analysis of variance suggest that pipe-dream rumors are trusted when they are short and do not contain images whereas bogie rumors are trusted when they are long and contain images.
| Original language | English |
|---|---|
| Title of host publication | Digital Libraries |
| Subtitle of host publication | Providing Quality Information - 17th International Conference on Asia-Pacific Digital Libraries, ICADL 2015, Proceedings |
| Editors | Robert B. Allen, Jane Hunter, Marcia L. Zeng |
| Publisher | Springer Verlag |
| Pages | 33-38 |
| Number of pages | 6 |
| ISBN (Print) | 9783319279732 |
| DOIs | |
| Publication status | Published - 2015 |
| Externally published | Yes |
| Event | 17th International Conference on Digital Libraries: Providing Quality Information, ICADL 2015 - Seoul, Korea, Republic of Duration: Dec 9 2015 → Dec 12 2015 |
Publication series
| Name | Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) |
|---|---|
| Volume | 9469 |
| ISSN (Print) | 0302-9743 |
| ISSN (Electronic) | 1611-3349 |
Conference
| Conference | 17th International Conference on Digital Libraries: Providing Quality Information, ICADL 2015 |
|---|---|
| Country/Territory | Korea, Republic of |
| City | Seoul |
| Period | 12/9/15 → 12/12/15 |
Bibliographical note
Publisher Copyright:© Springer International Publishing Switzerland 2015.
ASJC Scopus Subject Areas
- Theoretical Computer Science
- General Computer Science
Keywords
- Online health information
- Rumor
- Trust
- Virality