Auctions: Research Opportunities in Marketing

Dipankar Chakravarti; Eric Greenleaf; Atanu Sinha; Amar Cheema; James C. Cox; Daniel Friedman; Teck Ho; R. Mark Isaac; Andrew A. Mitchell; Amnon Rapoport; Michael H. Rothkopf; Joydeep Srivastava; Rami Zwick

doi:10.1023/A:1020399513113

Auctions: Research Opportunities in Marketing

Dipankar Chakravarti^*, Eric Greenleaf, Atanu Sinha, Amar Cheema, James C. Cox, Daniel Friedman, Teck Ho, R. Mark Isaac, Andrew A. Mitchell, Amnon Rapoport, Michael H. Rothkopf, Joydeep Srivastava, Rami Zwick

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

41 Citations (Scopus)

Abstract

Despite growing interest in traditional and Internet auctions, the marketing literature on auctions is sparse. This paper outlines selected aspects of the research opportunity. We provide a brief description of the major auction mechanisms, outline key concepts and results from the economic analysis of auctions, and summarize the key findings in empirical tests of auction theory. We then identify areas for future research on auction markets, particularly those of interest to marketers in the new contexts created by the Internet.

Original language	English
Pages (from-to)	281-296
Number of pages	16
Journal	Marketing Letters
Volume	13
Issue number	3
DOIs	https://doi.org/10.1023/A:1020399513113
Publication status	Published - 2002
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
Economics and Econometrics
Marketing

Keywords

Auctions
Bidding behaviour
E-markets
Economic psychology
Experimental economics

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10.1023/A:1020399513113

Cite this

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title = "Auctions: Research Opportunities in Marketing",

abstract = "Despite growing interest in traditional and Internet auctions, the marketing literature on auctions is sparse. This paper outlines selected aspects of the research opportunity. We provide a brief description of the major auction mechanisms, outline key concepts and results from the economic analysis of auctions, and summarize the key findings in empirical tests of auction theory. We then identify areas for future research on auction markets, particularly those of interest to marketers in the new contexts created by the Internet.",

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T2 - Research Opportunities in Marketing

AU - Chakravarti, Dipankar

AU - Greenleaf, Eric

AU - Sinha, Atanu

AU - Cheema, Amar

AU - Cox, James C.

AU - Friedman, Daniel

AU - Ho, Teck

AU - Isaac, R. Mark

AU - Mitchell, Andrew A.

AU - Rapoport, Amnon

AU - Rothkopf, Michael H.

AU - Srivastava, Joydeep

AU - Zwick, Rami

PY - 2002

Y1 - 2002

N2 - Despite growing interest in traditional and Internet auctions, the marketing literature on auctions is sparse. This paper outlines selected aspects of the research opportunity. We provide a brief description of the major auction mechanisms, outline key concepts and results from the economic analysis of auctions, and summarize the key findings in empirical tests of auction theory. We then identify areas for future research on auction markets, particularly those of interest to marketers in the new contexts created by the Internet.

AB - Despite growing interest in traditional and Internet auctions, the marketing literature on auctions is sparse. This paper outlines selected aspects of the research opportunity. We provide a brief description of the major auction mechanisms, outline key concepts and results from the economic analysis of auctions, and summarize the key findings in empirical tests of auction theory. We then identify areas for future research on auction markets, particularly those of interest to marketers in the new contexts created by the Internet.

KW - Auctions

KW - Bidding behaviour

KW - E-markets

KW - Economic psychology

KW - Experimental economics

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Auctions: Research Opportunities in Marketing

Abstract

ASJC Scopus Subject Areas

Keywords

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