Blog site profiling through influence style detection

Luke Kien Weng Tan; Jin Cheon Na; Yin Leng Theng; Kuiyu Chang

doi:10.1007/978-3-642-34752-8_42

Blog site profiling through influence style detection

Luke Kien Weng Tan^*, Jin Cheon Na, Yin Leng Theng, Kuiyu Chang

^*Corresponding author for this work

Nanyang Technological University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

1 Citation (Scopus)

Abstract

In this paper, we characterize blog site influence by detecting their engagement style, persuasion style, and persona. Specifically, we propose comparative text similarity methods to measure the influence styles among linked blogs, and use sentiment analysis to detect the persona of a blog site. Two influential blog sites were analyzed in our study. In contrast to previous studies based on a limited influence scope, which indicated similar influence-level for both blog sites, our proposed approach gave in-depth profiles that differentiated the two sites in terms of their influence styles.

Original language	English
Title of host publication	The Outreach of Digital Libraries
Subtitle of host publication	A Globalized Resource Network - 14th International Conference on Asia-Pacific Digital Libraries, ICADL 2012, Proceedings
Pages	329-332
Number of pages	4
DOIs	https://doi.org/10.1007/978-3-642-34752-8_42
Publication status	Published - 2012
Externally published	Yes
Event	14th International Conference on Asia-Pacific Digital Libraries, ICADL 2012 - Taipei, Taiwan, Province of China Duration: Nov 12 2012 → Nov 15 2012

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	7634 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	14th International Conference on Asia-Pacific Digital Libraries, ICADL 2012
Country/Territory	Taiwan, Province of China
City	Taipei
Period	11/12/12 → 11/15/12

ASJC Scopus Subject Areas

Theoretical Computer Science
General Computer Science

Keywords

blog influence profiling
Influence detection
sentiment analysis

Access to Document

10.1007/978-3-642-34752-8_42

Cite this

Tan, L. K. W., Na, J. C., Theng, Y. L., & Chang, K. (2012). Blog site profiling through influence style detection. In The Outreach of Digital Libraries: A Globalized Resource Network - 14th International Conference on Asia-Pacific Digital Libraries, ICADL 2012, Proceedings (pp. 329-332). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 7634 LNCS). https://doi.org/10.1007/978-3-642-34752-8_42

Tan, Luke Kien Weng ; Na, Jin Cheon ; Theng, Yin Leng et al. / Blog site profiling through influence style detection. The Outreach of Digital Libraries: A Globalized Resource Network - 14th International Conference on Asia-Pacific Digital Libraries, ICADL 2012, Proceedings. 2012. pp. 329-332 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

@inproceedings{87ce78778298468aaa977f521958c7fa,

title = "Blog site profiling through influence style detection",

abstract = "In this paper, we characterize blog site influence by detecting their engagement style, persuasion style, and persona. Specifically, we propose comparative text similarity methods to measure the influence styles among linked blogs, and use sentiment analysis to detect the persona of a blog site. Two influential blog sites were analyzed in our study. In contrast to previous studies based on a limited influence scope, which indicated similar influence-level for both blog sites, our proposed approach gave in-depth profiles that differentiated the two sites in terms of their influence styles.",

keywords = "blog influence profiling, Influence detection, sentiment analysis",

author = "Tan, {Luke Kien Weng} and Na, {Jin Cheon} and Theng, {Yin Leng} and Kuiyu Chang",

year = "2012",

doi = "10.1007/978-3-642-34752-8_42",

language = "English",

isbn = "9783642347511",

series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",

pages = "329--332",

booktitle = "The Outreach of Digital Libraries",

note = "14th International Conference on Asia-Pacific Digital Libraries, ICADL 2012 ; Conference date: 12-11-2012 Through 15-11-2012",

}

Tan, LKW, Na, JC , Theng, YL & Chang, K 2012, Blog site profiling through influence style detection. in The Outreach of Digital Libraries: A Globalized Resource Network - 14th International Conference on Asia-Pacific Digital Libraries, ICADL 2012, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 7634 LNCS, pp. 329-332, 14th International Conference on Asia-Pacific Digital Libraries, ICADL 2012, Taipei, Taiwan, Province of China, 11/12/12. https://doi.org/10.1007/978-3-642-34752-8_42

Blog site profiling through influence style detection. / Tan, Luke Kien Weng; Na, Jin Cheon ; Theng, Yin Leng et al.
The Outreach of Digital Libraries: A Globalized Resource Network - 14th International Conference on Asia-Pacific Digital Libraries, ICADL 2012, Proceedings. 2012. p. 329-332 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 7634 LNCS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - Blog site profiling through influence style detection

AU - Tan, Luke Kien Weng

AU - Na, Jin Cheon

AU - Theng, Yin Leng

AU - Chang, Kuiyu

PY - 2012

Y1 - 2012

N2 - In this paper, we characterize blog site influence by detecting their engagement style, persuasion style, and persona. Specifically, we propose comparative text similarity methods to measure the influence styles among linked blogs, and use sentiment analysis to detect the persona of a blog site. Two influential blog sites were analyzed in our study. In contrast to previous studies based on a limited influence scope, which indicated similar influence-level for both blog sites, our proposed approach gave in-depth profiles that differentiated the two sites in terms of their influence styles.

AB - In this paper, we characterize blog site influence by detecting their engagement style, persuasion style, and persona. Specifically, we propose comparative text similarity methods to measure the influence styles among linked blogs, and use sentiment analysis to detect the persona of a blog site. Two influential blog sites were analyzed in our study. In contrast to previous studies based on a limited influence scope, which indicated similar influence-level for both blog sites, our proposed approach gave in-depth profiles that differentiated the two sites in terms of their influence styles.

KW - blog influence profiling

KW - Influence detection

KW - sentiment analysis

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U2 - 10.1007/978-3-642-34752-8_42

DO - 10.1007/978-3-642-34752-8_42

M3 - Conference contribution

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SN - 9783642347511

T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

SP - 329

EP - 332

BT - The Outreach of Digital Libraries

T2 - 14th International Conference on Asia-Pacific Digital Libraries, ICADL 2012

Y2 - 12 November 2012 through 15 November 2012

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Tan LKW, Na JC , Theng YL, Chang K. Blog site profiling through influence style detection. In The Outreach of Digital Libraries: A Globalized Resource Network - 14th International Conference on Asia-Pacific Digital Libraries, ICADL 2012, Proceedings. 2012. p. 329-332. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-642-34752-8_42

Blog site profiling through influence style detection

Abstract

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ASJC Scopus Subject Areas

Keywords

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