Charting New Waters in Influencer Advertising: Summary of Recent Inquiries

Chen Lou; S. Venus Jin

doi:10.1080/15252019.2024.2330254

Charting New Waters in Influencer Advertising: Summary of Recent Inquiries

Chen Lou^*, S. Venus Jin^*

^*Corresponding author for this work

Research output: Contribution to journal › Editorial › peer-review

1 Citation (Scopus)

Original language	English
Pages (from-to)	103-106
Number of pages	4
Journal	Journal of Interactive Advertising
Volume	24
Issue number	2
DOIs	https://doi.org/10.1080/15252019.2024.2330254
Publication status	Published - 2024
Externally published	Yes

ASJC Scopus Subject Areas

Communication
Marketing

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10.1080/15252019.2024.2330254

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@article{267e6b1bbabb4cd2b29eaeeec6d22981,

title = "Charting New Waters in Influencer Advertising: Summary of Recent Inquiries",

author = "Chen Lou and Jin, {S. Venus}",

year = "2024",

doi = "10.1080/15252019.2024.2330254",

language = "English",

volume = "24",

pages = "103--106",

journal = "Journal of Interactive Advertising",

issn = "1525-2019",

publisher = "Taylor and Francis Ltd.",

number = "2",

}

TY - JOUR

T1 - Charting New Waters in Influencer Advertising

T2 - Summary of Recent Inquiries

AU - Lou, Chen

AU - Jin, S. Venus

PY - 2024

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U2 - 10.1080/15252019.2024.2330254

DO - 10.1080/15252019.2024.2330254

M3 - Editorial

AN - SCOPUS:85189620622

SN - 1525-2019

VL - 24

SP - 103

EP - 106

JO - Journal of Interactive Advertising

JF - Journal of Interactive Advertising

IS - 2

ER -

Charting New Waters in Influencer Advertising: Summary of Recent Inquiries

ASJC Scopus Subject Areas

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