Complementary Versus Competitive Framing Effects in the Context of Pro-Environmental Attitudes and Behaviors

Benjamin H. Detenber; Shirley S. Ho; Adeline H. Ong; Nigel W.B. Lim

doi:10.1177/1075547018758075

Complementary Versus Competitive Framing Effects in the Context of Pro-Environmental Attitudes and Behaviors

Benjamin H. Detenber^*, Shirley S. Ho, Adeline H. Ong, Nigel W.B. Lim

^*Corresponding author for this work

Nanyang Technological University

Research output: Contribution to journal › Article › peer-review

30 Citations (Scopus)

Abstract

This study examined the effects of complementary and competitive framing environments on people’s support for and attitudes toward pro-environmental behaviors (PEBs) and green energy technologies (GETs). Results suggest that frames have different effects on attitudes and policy support. Relative to the control group, complementary anti-climate action frames lowered attitudes toward PEBs and GETs. Competitive frames led to attitudes toward GETs that were significantly different from the complementary pro- and anti-frame conditions. For policy support, significant differences were found between the complementary pro- and anti-frames, and between the competitive and complementary pro-climate action frames for PEBs.

Original language	English
Pages (from-to)	173-198
Number of pages	26
Journal	Science Communication
Volume	40
Issue number	2
DOIs	https://doi.org/10.1177/1075547018758075
Publication status	Published - Apr 1 2018
Externally published	Yes

Bibliographical note

Publisher Copyright:
© 2018, © The Author(s) 2018.

ASJC Scopus Subject Areas

Sociology and Political Science

Keywords

climate change communication
competitive framing
framing theory
green energy technology
pro-environmental behavior

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1177/1075547018758075

Cite this

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title = "Complementary Versus Competitive Framing Effects in the Context of Pro-Environmental Attitudes and Behaviors",

abstract = "This study examined the effects of complementary and competitive framing environments on people{\textquoteright}s support for and attitudes toward pro-environmental behaviors (PEBs) and green energy technologies (GETs). Results suggest that frames have different effects on attitudes and policy support. Relative to the control group, complementary anti-climate action frames lowered attitudes toward PEBs and GETs. Competitive frames led to attitudes toward GETs that were significantly different from the complementary pro- and anti-frame conditions. For policy support, significant differences were found between the complementary pro- and anti-frames, and between the competitive and complementary pro-climate action frames for PEBs.",

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AB - This study examined the effects of complementary and competitive framing environments on people’s support for and attitudes toward pro-environmental behaviors (PEBs) and green energy technologies (GETs). Results suggest that frames have different effects on attitudes and policy support. Relative to the control group, complementary anti-climate action frames lowered attitudes toward PEBs and GETs. Competitive frames led to attitudes toward GETs that were significantly different from the complementary pro- and anti-frame conditions. For policy support, significant differences were found between the complementary pro- and anti-frames, and between the competitive and complementary pro-climate action frames for PEBs.

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KW - pro-environmental behavior

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Complementary Versus Competitive Framing Effects in the Context of Pro-Environmental Attitudes and Behaviors

Abstract

Bibliographical note

ASJC Scopus Subject Areas

Keywords

UN SDGs

Access to Document

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