Consumer's usage of logistics technologies: Integration of habit into the unified theory of acceptance and use of technology

Lanhui Cai, Kum Fai Yuen, Diancen Xie, Mingjie Fang, Xueqin Wang*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

69 Citations (Scopus)

Abstract

Different logistics technologies are emerging to improve the delivery efficiency and service standard of last-mile logistics. This study aims to understand consumer's usage behaviour of logistics technologies focussing on three representative logistics technologies: buy-online-and-pickup-in-store (BOPS), smart locker and drone delivery. A theoretical model is proposed by integrating the factors of habit and attitude into the unified theory of acceptance and use of technology (UTAUT). A total of 450 valid questionnaires are collected, and the data are analysed using structural equation modelling. The results suggest that (1) rational factors (i.e. performance expectancy, effort expectancy, facilitating conditions and attitude) and irrational factor (habit) collectively determine consumers' usage of logistics technologies; and (2) the key driving factors of consumers' usage behaviour of three logistics technologies do vary. The findings enrich the theoretical research on last-mile logistics and provide managerial implications for retail and logistics service providers.

Original languageEnglish
Article number101789
JournalTechnology in Society
Volume67
DOIs
Publication statusPublished - Nov 2021
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2021 Elsevier Ltd

ASJC Scopus Subject Areas

  • Human Factors and Ergonomics
  • Business and International Management
  • Education
  • Sociology and Political Science

Keywords

  • Drone delivery
  • E-commerce delivery innovations
  • Habit
  • Last-mile logistics
  • Logistics technology
  • Smart locker
  • Structural equation modelling
  • UTAUT

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