Cooking at home: A multimodal narrative analysis of the Food Network

Kelsi Matwick*, Keri Matwick

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

10 Citations (Scopus)

Abstract

This article explores the mediated discourses of food and gender in a multimodal narrative analysis of two Food Network instructional cooking shows hosted by female protagonists. Through a discussion of the openings and closings, side-narratives and evaluations, this article shows how multimodality advances the cooking show narrative. In examining the presentation of the women cooks in the context of their homes and family, the analysis illustrates how the mediated context facilitates the transition of women from underappreciated and expected caretakers in the kitchen to confident and empowered agents.

Original languageEnglish
Pages (from-to)20-29
Number of pages10
JournalDiscourse, Context and Media
Volume17
DOIs
Publication statusPublished - Jun 1 2017
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2017 Elsevier Ltd

ASJC Scopus Subject Areas

  • Cultural Studies
  • Communication

Keywords

  • Celebrity
  • Cooking shows
  • Gender
  • Multimodality
  • Narrative
  • Social semiotics

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