Cruise transport service usage post COVID-19: The health belief model application

Kum Fai Yuen, Muhammad Syukri Bin Saidi, Xiwen Bai, Xueqin Wang*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

37 Citations (Scopus)

Abstract

This study investigates the key psychological factors that influence customer's intention to use cruise services post COVID-19. A theoretical model grounded on consumer and health-driven theories (i.e. perceived value, perceived trust and health belief model) is developed. A survey questionnaire is designed and administered to 376 Chinese consumers. The theoretical model was tested via structural equation modelling. Results reveal that the constructs of the health belief model (i.e. perceived benefits, perceived health threat, self-efficacy and cues to action) have a significant effect on customers' perceived value towards cruise services. Perceived value then has direct and indirect effects on customers' cruise intention through perceived trust. This study enhances academic research by justifying customers' intention to use cruise services via consumer and health-belief viewpoints and provides implications for cruise management and policy formulation.

Original languageEnglish
Pages (from-to)185-196
Number of pages12
JournalTransport Policy
Volume111
DOIs
Publication statusPublished - Sept 2021
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2021 Elsevier Ltd

ASJC Scopus Subject Areas

  • Geography, Planning and Development
  • Transportation

Keywords

  • COVID-19
  • Cruise transport
  • Health belief model
  • Perceived value
  • Trust

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