Cruise traveling behavior post-COVID-19: An integrated model of health protection motivation, travel constraint and social learning

Kum Fai Yuen, Lanhui Cai, Xueqin Wang*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

5 Citations (Scopus)

Abstract

Travel restrictions have harmed the cruise industry as a result of the COVID-19 pandemic. The goal of this study, which is attributed to permanent changes in the regulatory and social landscape, is to identify and examine the factors influencing post-COVID-19 cruise travel intention. To explain cruise travel intention, we developed a theoretical model incorporating health protection motivation, social learning and travel constraint theories. An online survey was conducted with 400 valid responses collected from Singapore. The theoretical model was estimated using structural equation modeling and the survey data. The findings indicate that (1) observing societal behavior, (2) observing the COVID-19 situation, (3) threat appraisal, and (4) coping appraisal all have a direct influence on travel constraint negotiation. Furthermore, travel constraint negotiation and societal observation have a direct impact on intention. An intriguing finding is that observing the COVID-19 situation has no effect on threat assessment, which can be attributed to pandemic fatigue. The findings allow for a set of recommendations to cruise companies and policymakers for post-COVID-19 cruise industry management.

Original languageEnglish
Article number949288
JournalFrontiers in Psychology
Volume13
DOIs
Publication statusPublished - Jul 22 2022
Externally publishedYes

Bibliographical note

Publisher Copyright:
Copyright © 2022 Yuen, Cai and Wang.

ASJC Scopus Subject Areas

  • General Psychology

Keywords

  • cruise travel intention
  • health protection
  • post-COVID-19
  • social learning
  • travel constraint

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