Abstract
Food and beverage are growing tourism niches and have yet to realize their potential in Central America. This study explores how culinary tourism is promoted in official tourism websites of Honduras, Costa Rica, Guatemala, El Salvador, Nicaragua, and Panama. Through a qualitative content analysis, this study examines how the websites introduce and promote traditional and local foods, restaurants, culinary tours, food festivals, recipes, and food safety. This study assesses the culinary tourism marketing strategies, including text and image, and provides practical suggestions for promoting food-related information through these platforms.
| Original language | English |
|---|---|
| Pages (from-to) | 286-309 |
| Number of pages | 24 |
| Journal | Journal of Culinary Science and Technology |
| Volume | 16 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - Jul 3 2018 |
| Externally published | Yes |
Bibliographical note
Publisher Copyright:© 2018, © 2018 Taylor & Francis.
ASJC Scopus Subject Areas
- Food Science
Keywords
- Central America
- Culinary tourism
- developing countries
- government tourism
- web marketing