Disinformation Sharing Thrives with Fear of Missing Out among Low Cognitive News Users: A Cross-national Examination of Intentional Sharing of Deep Fakes

Saifuddin Ahmed

doi:10.1080/08838151.2022.2034826

Disinformation Sharing Thrives with Fear of Missing Out among Low Cognitive News Users: A Cross-national Examination of Intentional Sharing of Deep Fakes

Saifuddin Ahmed^*

^*Corresponding author for this work

Nanyang Technological University

Research output: Contribution to journal › Article › peer-review

39 Citations (Scopus)

Abstract

This study investigates the antecedents of advertent (intentional) deepfakes sharing behavior. Data from two countries (US and Singapore) reveal that social media news use and FOMO are positively associated with intentional deep fakes sharing. Those with lower cognitive ability exhibit higher levels of FOMO and increased sharing behavior. FOMO also has a positive mediation effect on the association among citizens’ news use and sharing of deep fakes. Moderated mediation suggests that the indirect effects of social media news use on advertent sharing through FOMO are more substantial for low than high cognitive individuals. Theoretical implications of the results are discussed.

Original language	English
Pages (from-to)	89-109
Number of pages	21
Journal	Journal of Broadcasting and Electronic Media
Volume	66
Issue number	1
DOIs	https://doi.org/10.1080/08838151.2022.2034826
Publication status	Published - 2022
Externally published	Yes

Bibliographical note

Publisher Copyright:
© 2022 Broadcast Education Association.

ASJC Scopus Subject Areas

Communication

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10.1080/08838151.2022.2034826

Cite this

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abstract = "This study investigates the antecedents of advertent (intentional) deepfakes sharing behavior. Data from two countries (US and Singapore) reveal that social media news use and FOMO are positively associated with intentional deep fakes sharing. Those with lower cognitive ability exhibit higher levels of FOMO and increased sharing behavior. FOMO also has a positive mediation effect on the association among citizens{\textquoteright} news use and sharing of deep fakes. Moderated mediation suggests that the indirect effects of social media news use on advertent sharing through FOMO are more substantial for low than high cognitive individuals. Theoretical implications of the results are discussed.",

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AB - This study investigates the antecedents of advertent (intentional) deepfakes sharing behavior. Data from two countries (US and Singapore) reveal that social media news use and FOMO are positively associated with intentional deep fakes sharing. Those with lower cognitive ability exhibit higher levels of FOMO and increased sharing behavior. FOMO also has a positive mediation effect on the association among citizens’ news use and sharing of deep fakes. Moderated mediation suggests that the indirect effects of social media news use on advertent sharing through FOMO are more substantial for low than high cognitive individuals. Theoretical implications of the results are discussed.

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Disinformation Sharing Thrives with Fear of Missing Out among Low Cognitive News Users: A Cross-national Examination of Intentional Sharing of Deep Fakes

Abstract

Bibliographical note

ASJC Scopus Subject Areas

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