TY - GEN
T1 - Exploring factors that make online interactive games successful
T2 - 8th Asia-Pacific Conference on Computer-Human Interaction, APCHI 2008
AU - Theng, Yin Leng
AU - Ho, Agnes Kit Ying
AU - Wee, Esther Shir Wei
PY - 2008
Y1 - 2008
N2 - Game design is challenging and expensive. It is challenging in that it is difficult to create games that are easy to learn as well as enjoyable to play. It is also expensive as only a small number of games, having spent millions in creating the games, eventually becomes successfully in the market yearly. While technologies have been improving swiftly, game design guidelines have evolved slowly, and developers have to rely on limited theoretical findings, experiences and foreknowledge to create innovative and successful games. Using a theoretical model underlying game heuristics, this paper describes a study to investigate factors that might make online interactive games successful. The findings identified that usability and aesthetic appeal of the game interface are the two most important factors governing gamers' decisions to purchase a particular game. The paper concludes with implications for the design of online interactive games.
AB - Game design is challenging and expensive. It is challenging in that it is difficult to create games that are easy to learn as well as enjoyable to play. It is also expensive as only a small number of games, having spent millions in creating the games, eventually becomes successfully in the market yearly. While technologies have been improving swiftly, game design guidelines have evolved slowly, and developers have to rely on limited theoretical findings, experiences and foreknowledge to create innovative and successful games. Using a theoretical model underlying game heuristics, this paper describes a study to investigate factors that might make online interactive games successful. The findings identified that usability and aesthetic appeal of the game interface are the two most important factors governing gamers' decisions to purchase a particular game. The paper concludes with implications for the design of online interactive games.
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U2 - 10.1007/978-3-540-70585-7_41
DO - 10.1007/978-3-540-70585-7_41
M3 - Conference contribution
AN - SCOPUS:48949093975
SN - 3540705848
SN - 9783540705840
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 362
EP - 371
BT - Computer-Human Interaction - 8th Asia-Pacific Conference, APCHI 2008, Proceedings
Y2 - 6 July 2008 through 9 July 2008
ER -