Original language | English |
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Title of host publication | Policy and Marketing Strategies for Digital Media |
Publisher | Taylor and Francis |
Pages | 154-169 |
Number of pages | 16 |
ISBN (Electronic) | 9781315794303 |
ISBN (Print) | 9780415747714 |
DOIs | |
Publication status | Published - Jan 1 2014 |
Externally published | Yes |
ASJC Scopus Subject Areas
- General Social Sciences
- General Economics,Econometrics and Finance
- General Business,Management and Accounting