If You Build It, Will They Come? Adoption of Online Counselling among Overseas Migrant Workers

Ma Regina A. Hechanova, Antover P. Tuliao, Ang Peng Hwa

Research output: Contribution to journalArticlepeer-review

14 Citations (Scopus)

Abstract

This study presents a model integrating perspectives from migration, help-seeking behaviour and technology adoption in examining the adoption of online counselling for migrant workers. The model suggests that adoption of online counselling among overseas Filipino workers (OFWs) is driven by a felt need and nature of location. Expressed concerns typically related to marital and relationship issues, family and parenting, homesickness and loneliness, work-related, and cultural adjustment. Majority of site users were based in the Middle East. A second factor influencing online counselling adoption is technology acceptance and adoption. In particular, data from non-users reveal that access to technology and lack of skills are major barriers to use indicating technology. Finally, the interviews also highlight the cultural barriers and misconceptions that may hinder migrant workers from seeking online counselling. However, site users report positive feedback about the site in providing social support to OFWs.

Original languageEnglish
Pages (from-to)32-40
Number of pages9
JournalMedia Asia
Volume38
Issue number1
DOIs
Publication statusPublished - 2011
Externally publishedYes

Bibliographical note

Publisher Copyright:
© Copyright 2011 Taylor and Francis Group LLC.

ASJC Scopus Subject Areas

  • Communication
  • Social Sciences (miscellaneous)
  • Linguistics and Language

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