Abstract
This paper sheds light on ways travellers' rating patterns in the hotel review website TripAdvisor differ between independent and chain hotels. To delve deeper, travellers were classified according to their profiles, namely, business, couple, family, friend and solo. Besides, hotels straddled across four geographical regions, namely, America, Asia Pacific, Europe as well as Middle East and Africa. A 5 (profiles) × 4 (regions) two-way factorial analysis of variance was conducted separately for independent and chain hotels. A qualitative analysis was further conducted to tease out the findings from the quantitative analyses. Travellers' rating patterns were found to differ substantially between independent and chain hotels across both profiles as well as regions. The paper concludes by highlighting its implications, limitations and potential directions for future research.
| Original language | English |
|---|---|
| Pages (from-to) | 125-131 |
| Number of pages | 7 |
| Journal | Tourism Management |
| Volume | 53 |
| DOIs | |
| Publication status | Published - Apr 1 2016 |
| Externally published | Yes |
Bibliographical note
Publisher Copyright:© 2015 Elsevier Ltd.
ASJC Scopus Subject Areas
- Development
- Transportation
- Tourism, Leisure and Hospitality Management
- Strategy and Management
Keywords
- Chain hotels
- E-tourism
- Geographical regions
- Independent hotels
- Travellers' profiles
- User-generated ratings
- Web 2.0