Influence diffusion detection using blogger's influence style

Luke Kien Weng Tan, Jin Cheon Na, Yin Leng Theng

Research output: Chapter in Book/Report/Conference proceedingConference contribution

2 Citations (Scopus)

Abstract

Previous studies on detecting blogosphere influence diffusion had used blog features such as in-degree and sentiment links. The approaches in most of these studies assumed that influence increases with the number of links and largely ignored the possible effect of bloggers' influence style on the diffusion of influence between linked bloggers where influence could be further described through the engagement style, persuasion style, and the persona of the bloggers. In this paper, we propose an Influence Diffusion Detection Model - Influence Style (IDDM-IS) that includes the use of bloggers' influence styles to detect influence diffusion through the blogosphere. Our study analyzed 107 bloggers with varying influence styles to detect the influence diffusion path. The results showed performance for IDDM-IS to be better than the in-degree and sentiment-values baseline approaches. In addition, IDDM-IS could provide a fine-grained description of the influence diffusion paths using the bloggers' influence styles.

Original languageEnglish
Title of host publicationDigital Libraries
Subtitle of host publicationSocial Media and Community Networks - 15th International Conference on Asia-Pacific Digital Libraries, ICADL 2013, Proceedings
PublisherSpringer Verlag
Pages132-142
Number of pages11
ISBN (Print)9783319035987
DOIs
Publication statusPublished - 2013
Externally publishedYes
Event15th International Conference on Asia-Pacific Digital Libraries, ICADL 2013 - Bangalore, India
Duration: Dec 9 2013Dec 11 2013

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume8279 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference15th International Conference on Asia-Pacific Digital Libraries, ICADL 2013
Country/TerritoryIndia
CityBangalore
Period12/9/1312/11/13

ASJC Scopus Subject Areas

  • Theoretical Computer Science
  • General Computer Science

Keywords

  • Blogger influence
  • Influence diffusion detection
  • Influence style profiling

Fingerprint

Dive into the research topics of 'Influence diffusion detection using blogger's influence style'. Together they form a unique fingerprint.

Cite this