Intention to trust and share health-related online rumors: Studying the role of risk propensity

Alton Y.K. Chua; Snehasish Banerjee; Ang Han Guan; Liew Jun Xian; Peng Peng

doi:10.1109/SAI.2016.7556120

Intention to trust and share health-related online rumors: Studying the role of risk propensity

Alton Y.K. Chua, Snehasish Banerjee, Ang Han Guan, Liew Jun Xian, Peng Peng

Nanyang Technological University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

17 Citations (Scopus)

Abstract

As the Internet has become a popular avenue for users to seek health-related information, the prevalence of online rumors represents a growing concern. If users trust and share bogus health information on the Internet, repurcussions could be serious. Therefore, this paper examines how users' intention to trust and share rumors vary as a function of three factors: length, sentiment of rumors, and presence of pictures. The individual difference of risk propensity is also taken into account. Data were collected from 110 participants using a 2 (length of rumors: short or long) × 2 (rumor sentiments: positive or negative) × 2 (presence of pictures: present or absent) within-participants web-based experiment. Results indicate that long rumors as well as those without pictures were likely to be trusted and shared regardless of individuals' risk propensity. However, the relationship between rumor sentiment and intention was not always consistent between risk-averse and risk-seeking individuals. Implications of the results for both theory and practice are highlighted.

Original language	English
Title of host publication	Proceedings of 2016 SAI Computing Conference, SAI 2016
Publisher	Institute of Electrical and Electronics Engineers Inc.
Pages	1136-1139
Number of pages	4
ISBN (Electronic)	9781467384605
DOIs	https://doi.org/10.1109/SAI.2016.7556120
Publication status	Published - Aug 29 2016
Externally published	Yes
Event	2016 SAI Computing Conference, SAI 2016 - London, United Kingdom Duration: Jul 13 2016 → Jul 15 2016

Publication series

Name	Proceedings of 2016 SAI Computing Conference, SAI 2016

Conference

Conference	2016 SAI Computing Conference, SAI 2016
Country/Territory	United Kingdom
City	London
Period	7/13/16 → 7/15/16

Bibliographical note

Publisher Copyright:
© 2016 IEEE.

ASJC Scopus Subject Areas

Artificial Intelligence
Computer Networks and Communications
Computer Science Applications
Information Systems
Signal Processing
Modelling and Simulation

Keywords

health rumors
online rumors
risk propensity
share
trust
virality

Access to Document

10.1109/SAI.2016.7556120

Cite this

Chua, A. Y. K., Banerjee, S., Guan, A. H., Xian, L. J., & Peng, P. (2016). Intention to trust and share health-related online rumors: Studying the role of risk propensity. In Proceedings of 2016 SAI Computing Conference, SAI 2016 (pp. 1136-1139). Article 7556120 (Proceedings of 2016 SAI Computing Conference, SAI 2016). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/SAI.2016.7556120

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title = "Intention to trust and share health-related online rumors: Studying the role of risk propensity",

abstract = "As the Internet has become a popular avenue for users to seek health-related information, the prevalence of online rumors represents a growing concern. If users trust and share bogus health information on the Internet, repurcussions could be serious. Therefore, this paper examines how users' intention to trust and share rumors vary as a function of three factors: length, sentiment of rumors, and presence of pictures. The individual difference of risk propensity is also taken into account. Data were collected from 110 participants using a 2 (length of rumors: short or long) × 2 (rumor sentiments: positive or negative) × 2 (presence of pictures: present or absent) within-participants web-based experiment. Results indicate that long rumors as well as those without pictures were likely to be trusted and shared regardless of individuals' risk propensity. However, the relationship between rumor sentiment and intention was not always consistent between risk-averse and risk-seeking individuals. Implications of the results for both theory and practice are highlighted.",

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author = "Chua, {Alton Y.K.} and Snehasish Banerjee and Guan, {Ang Han} and Xian, {Liew Jun} and Peng Peng",

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doi = "10.1109/SAI.2016.7556120",

language = "English",

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Chua, AYK, Banerjee, S, Guan, AH, Xian, LJ & Peng, P 2016, Intention to trust and share health-related online rumors: Studying the role of risk propensity. in Proceedings of 2016 SAI Computing Conference, SAI 2016., 7556120, Proceedings of 2016 SAI Computing Conference, SAI 2016, Institute of Electrical and Electronics Engineers Inc., pp. 1136-1139, 2016 SAI Computing Conference, SAI 2016, London, United Kingdom, 7/13/16. https://doi.org/10.1109/SAI.2016.7556120

Intention to trust and share health-related online rumors: Studying the role of risk propensity. / Chua, Alton Y.K.; Banerjee, Snehasish; Guan, Ang Han et al.
Proceedings of 2016 SAI Computing Conference, SAI 2016. Institute of Electrical and Electronics Engineers Inc., 2016. p. 1136-1139 7556120 (Proceedings of 2016 SAI Computing Conference, SAI 2016).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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AB - As the Internet has become a popular avenue for users to seek health-related information, the prevalence of online rumors represents a growing concern. If users trust and share bogus health information on the Internet, repurcussions could be serious. Therefore, this paper examines how users' intention to trust and share rumors vary as a function of three factors: length, sentiment of rumors, and presence of pictures. The individual difference of risk propensity is also taken into account. Data were collected from 110 participants using a 2 (length of rumors: short or long) × 2 (rumor sentiments: positive or negative) × 2 (presence of pictures: present or absent) within-participants web-based experiment. Results indicate that long rumors as well as those without pictures were likely to be trusted and shared regardless of individuals' risk propensity. However, the relationship between rumor sentiment and intention was not always consistent between risk-averse and risk-seeking individuals. Implications of the results for both theory and practice are highlighted.

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Chua AYK, Banerjee S, Guan AH, Xian LJ, Peng P. Intention to trust and share health-related online rumors: Studying the role of risk propensity. In Proceedings of 2016 SAI Computing Conference, SAI 2016. Institute of Electrical and Electronics Engineers Inc. 2016. p. 1136-1139. 7556120. (Proceedings of 2016 SAI Computing Conference, SAI 2016). doi: 10.1109/SAI.2016.7556120

Intention to trust and share health-related online rumors: Studying the role of risk propensity

Abstract

Publication series

Conference

Bibliographical note

ASJC Scopus Subject Areas

Keywords

Access to Document

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