Abstract
In this special issue, the contributing authors address several emerging marketing and operations interface problems and develop innovative approaches for solving them. Specifically, by explicitly modeling active consumer behavior under different pricing schemes, the papers in this special issue examine how firms can coordinate their marketing and operations to improve their competitiveness and profit. The papers also provide insights on how to develop and operate new and innovative market mechanisms.
| Original language | English |
|---|---|
| Pages (from-to) | 363-364 |
| Number of pages | 2 |
| Journal | Production and Operations Management |
| Volume | 18 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - Jul 2009 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Management Science and Operations Research
- Industrial and Manufacturing Engineering
- Management of Technology and Innovation
Keywords
- E-auctions
- Game theory
- Marketing and operations management
- Revenue management
- Supply-chain management
