Abstract
This paper investigates the influence of cute aesthetics design in community crowdsourcing. Specifically, we propose that cute aesthetics design is a viable approach to appeal to the crowd and motivate everyday participation in community crowdsourcing as prior works indicate that cute aesthetics can invoke positive emotion. We conducted a comparative study on two sets of interface designs on a community crowdsourcing app where respondents evaluated and assessed if cute aesthetics interface design has effects on app usage intention. Data were collected from 103 respondents and results indicate that cute aesthetics design appeal to younger female adults. Findings contribute to a better understanding of the conceptualization of aesthetic-usability in community crowdsourcing.
| Original language | English |
|---|---|
| Pages (from-to) | 765-767 |
| Number of pages | 3 |
| Journal | Proceedings of the Association for Information Science and Technology |
| Volume | 58 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 2021 |
| Externally published | Yes |
Bibliographical note
Publisher Copyright:84 Annual Meeting of the Association for Information Science & Technology | Oct. 29 – Nov. 3, 2021 | Salt Lake City, UT. Author(s) retain copyright, but ASIS&T receives an exclusive publication license.
ASJC Scopus Subject Areas
- General Computer Science
- Library and Information Sciences
Keywords
- aesthetics
- Community crowdsourcing
- cuteness
- usability