Is Gamification Effortful? A Study in the Crowdsourcing Context

Dion Hoe Lian Goh*, Yi Dan, Tiantian Huang, Mengtian Zhang, Chei Sian Lee

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

Researchers have claimed that gamification adds to the workload of users, potentially influencing their perceptions of effort and performance expectancy negatively. Through an experimental study which compared a gamified and a non-gamified mobile app for crowdsourcing restaurant reviews, we found participants had similar perceptions of effort and performance expectancy, contrary to expectations,. Interestingly, participants perceived reviews in the gamified application to be more accurate. There were also more reviews made in the gamified application.

Original languageEnglish
Pages (from-to)725-727
Number of pages3
JournalProceedings of the Association for Information Science and Technology
Volume58
Issue number1
DOIs
Publication statusPublished - 2021
Externally publishedYes

Bibliographical note

Publisher Copyright:
84 Annual Meeting of the Association for Information Science & Technology | Oct. 29 – Nov. 3, 2021 | Salt Lake City, UT. Author(s) retain copyright, but ASIS&T receives an exclusive publication license.

ASJC Scopus Subject Areas

  • General Computer Science
  • Library and Information Sciences

Keywords

  • crowdsourcing
  • effort expectancy
  • Gamification
  • performance expectancy
  • user study

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