Abstract
Noting that the application of AI text generators on medical crowdfunding platforms is accompanied by narrative similarity, this study aims to investigate the impact of narrative similarity on medical crowdfunding performance. Drawing lessons from the concept of copycat brand literature, narrative similarity is classified as lexical similarity and semantic similarity. By analyzing a data set of 1,442 campaigns constructed from a leading medical crowdfunding platform, we reveal that lexical similarity is negatively associated with crowdfunding performance, while semantic similarity is positively related to crowdfunding performance. Moreover, the interaction effect between lexical similarity and semantic similarity shows that the negative impact of lexical similarity can be suppressed by incorporating semantic similarity. This study provides important theoretical and practical implications for both crowdfunding platform managers and crowdfunding fundraisers.
| Original language | English |
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| Title of host publication | 42nd International Conference on Information Systems, ICIS 2021 TREOs |
| Subtitle of host publication | "Building Sustainability and Resilience with IS: A Call for Action" |
| Publisher | Association for Information Systems |
| ISBN (Electronic) | 9781713893608 |
| Publication status | Published - 2021 |
| Externally published | Yes |
| Event | 42nd International Conference on Information Systems: Building Sustainability and Resilience with IS: A Call for Action, ICIS 2021 TREOs - Austin, United States Duration: Dec 12 2021 → Dec 15 2021 |
Publication series
| Name | 42nd International Conference on Information Systems, ICIS 2021 TREOs: "Building Sustainability and Resilience with IS: A Call for Action" |
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Conference
| Conference | 42nd International Conference on Information Systems: Building Sustainability and Resilience with IS: A Call for Action, ICIS 2021 TREOs |
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| Country/Territory | United States |
| City | Austin |
| Period | 12/12/21 → 12/15/21 |
Bibliographical note
Publisher Copyright:© 2021 42nd International Conference on Information Systems, ICIS 2021 TREOs: "Building Sustainability and Resilience with IS: A Call for Action". All Rights Reserved.
ASJC Scopus Subject Areas
- Computer Science Applications
- Information Systems
Keywords
- AI text generator
- artificial intelligence
- Medical crowdfunding
- narrative similarity
- online crowdfunding