Abstract
This chapter reviews Morris Cohen’s scholarly contributions to new product development (NPD) and the other areas at the interface of marketing and production. Specifically, we examine how Morris and his co-authors’ pioneering work in NPD has generated follow-up work by a number of scholars, demonstrating the frequent tension between the marketing and production functions. The authors provide rigorous support for performance metrics used by practitioners in the NPD process. Their work on a data-driven decision support system shows the usefulness of their research to industry. In summary, this work on NPD reveals who Morris Cohen is as a scholar—someone with the rare ability to link rigorous research with practical implementation.
| Original language | English |
|---|---|
| Title of host publication | Springer Series in Supply Chain Management |
| Publisher | Springer Nature |
| Pages | 39-50 |
| Number of pages | 12 |
| DOIs | |
| Publication status | Published - 2022 |
| Externally published | Yes |
Publication series
| Name | Springer Series in Supply Chain Management |
|---|---|
| Volume | 19 |
| ISSN (Print) | 2365-6395 |
| ISSN (Electronic) | 2365-6409 |
Bibliographical note
Publisher Copyright:© 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.
ASJC Scopus Subject Areas
- Management Science and Operations Research
- Control and Optimization
- Management of Technology and Innovation
Keywords
- Forecasting
- Marketing-operations interface
- New product development (NPD)
- NPD metrics
- Time-to-market