Abstract
This study examines the relationship between Indian non-Muslim adolescents’ Western and Indian news media use, exposure to Hollywood and Bollywood movies, and their prejudice against Muslim minorities. Based on contact hypothesis, the moderating roles of out-group contact were tested within this framework. Multivariate analyses revealed that Western news media use and exposure to Hollywood movies were significant predictors of anti-Muslim prejudice, while frequent, enriched contact with Muslims reduced out-group prejudice. The relationship between Indian news media use and prejudice was statistically insignificant. The theoretical and practical implications of these findings are discussed.
| Original language | English |
|---|---|
| Pages (from-to) | 536-553 |
| Number of pages | 18 |
| Journal | Asian Journal of Communication |
| Volume | 27 |
| Issue number | 5 |
| DOIs | |
| Publication status | Published - Sept 3 2017 |
| Externally published | Yes |
Bibliographical note
Publisher Copyright:© 2017, © AMIC/WKWSCI-NTU 2017.
ASJC Scopus Subject Areas
- Education
- Communication
Keywords
- Anti-Muslim prejudice
- Bollywood
- contact hypothesis
- cultivation theory
- Hollywood
- India
- media use