No privacy surprises in mobile apps: Managing privacy expectation through annotated security information in app stores

Li Sa Lai, Ben C.F. Choi

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This paper proposes an investigation on the effect of mobile users' privacy expectation disconfirmation on the continued usage of apps sourced from different app distribution stores. Drawing upon the security awareness literature and expectation-disconfirmation perspective, we identify two key types of security-awareness information, namely access annotation and modification annotation. It is noted that these types of information can be emphasized in app distribution stores to reduce subsequent privacy-expectation disconfirmation. This study plans to examine the downstream effect of privacy expectation disconfirmation on continued usage intention. To operationalize the study, a longitudinal experiment will be conducted. Expected theoretical contributions and practical implications are discussed.

Original languageEnglish
Title of host publicationPacific Asia Conference on Information Systems, PACIS 2016 - Proceedings
PublisherPacific Asia Conference on Information Systems
ISBN (Electronic)9789860491029
Publication statusPublished - 2016
Externally publishedYes
Event20th Pacific Asia Conference on Information Systems, PACIS 2016 - Chiayi, Taiwan, Province of China
Duration: Jun 27 2016Jul 1 2016

Publication series

NamePacific Asia Conference on Information Systems, PACIS 2016 - Proceedings

Conference

Conference20th Pacific Asia Conference on Information Systems, PACIS 2016
Country/TerritoryTaiwan, Province of China
CityChiayi
Period6/27/167/1/16

ASJC Scopus Subject Areas

  • Information Systems

Keywords

  • Expectation disconfirmation
  • Mobile app distribution platforms
  • Mobile apps
  • Privacy expectation
  • Privacy guidelines
  • Security awareness

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