Abstract
The core narratives of Shakespeare’s storytelling are built around human passions, such as love stories, ambition narratives, and betrayal and revenge plots. Immersive storytelling has been increasingly employed for educational purposes and awareness promotion. Both national agencies and international organizations are utilizing 360-degree videos to present immersive storytelling to garner social attention toward sustainability issues. Despite the prevalence of virtual immersion, there is a lack of understanding regarding how immersive narratives can facilitate knowledge acquisition. Drawing on the narrative transportation literature, we consider the effects of immersive narratives on sustainability knowledge acquisition and investigate the underlying mechanisms of the relationships. We tested our hypotheses in an experiment involving physiological measurements. Overall, this study contributes to IS literature by unraveling the effects of immersive narrative on green learning.
| Original language | English |
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| Title of host publication | International Conference on Information Systems, ICIS 2023 |
| Subtitle of host publication | "Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies" |
| Publisher | Association for Information Systems |
| ISBN (Electronic) | 9781713893622 |
| Publication status | Published - 2023 |
| Externally published | Yes |
| Event | 44th International Conference on Information Systems: Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies, ICIS 2023 - Hyderibad, India Duration: Dec 10 2023 → Dec 13 2023 |
Publication series
| Name | International Conference on Information Systems, ICIS 2023: "Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies" |
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Conference
| Conference | 44th International Conference on Information Systems: Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies, ICIS 2023 |
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| Country/Territory | India |
| City | Hyderibad |
| Period | 12/10/23 → 12/13/23 |
Bibliographical note
Publisher Copyright:© 2023 International Conference on Information Systems, ICIS 2023: "Rising like a Phoenix: Emerging from the Pandemic and Reshaping Hu. All Rights Reserved.
ASJC Scopus Subject Areas
- Computer Science Applications
- Information Systems
Keywords
- emotional arousal
- narrative transportation
- sustainability knowledge
- visual engagement