Payback: Effects of relationship and cultural norms on reciprocity

Younbo Jung*, Jeff Hall, Renyi Hong, Tiffany Goh, Natalynn Ong, Nathanael Tan

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

23 Citations (Scopus)

Abstract

This experimental investigation explores differences in reciprocal norms between friends and strangers and the effects of culture on reciprocity. Based on altruistic and strong reciprocity theories, a hybrid trust-dictator game tested the influence of relationship (i.e. friends vs. strangers), treatment (i.e. positive vs. negative) and culture (i.e. collectivistic vs. individualistic) on reciprocation. The results show that participants reciprocated more positively when treated positively in general. However, the results demonstrate intercultural differences in reciprocal norms, specifically in the negative treatment condition. Participants from the individualistic culture provided stronger punishment to the norm violator, compared to participants from the collectivistic culture. We discuss implications of the impact of relationship and culture on reciprocation with respect to the olive branch response.

Original languageEnglish
Pages (from-to)160-172
Number of pages13
JournalAsian Journal of Social Psychology
Volume17
Issue number3
DOIs
Publication statusPublished - 2014
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2014 Wiley Publishing Asia Pty Ltd with the Asian Association of Social Psychology and the Japanese Group Dynamics Association.

ASJC Scopus Subject Areas

  • Social Psychology
  • General Social Sciences

Keywords

  • Altruism
  • Intercultural differences
  • Olive branch
  • Reciprocity
  • Trust-dictator game

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