Presence or Absence of Unit Price Display and Its Influence on Snack Food Choices

Sean B. Cash; Anna R. McAlister; Chen Lou

doi:10.1007/978-3-319-19428-8_49

Presence or Absence of Unit Price Display and Its Influence on Snack Food Choices

Sean B. Cash^*, Anna R. McAlister, Chen Lou

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

This study explores the influence of price on consumers’ decisions when purchasing snack foods. Though price has previously been examined for its role in snack food purchases (e.g., French et al. 1997, 2001; Kuchler, Tegen, and Harris 2005), the novel contribution of this research is to examine the specific role of unit pricing (UP) in guiding consumer choice. UP refers to the “pricing of goods on the basis of cost per unit of measure” (Sefcik 2013). For example, the retail price of a 12 oz can of soda might be 99c and this could be expressed as a unit price of 8.25c per oz.

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	179-182
Number of pages	4
DOIs	https://doi.org/10.1007/978-3-319-19428-8_49
Publication status	Published - 2016
Externally published	Yes

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Bibliographical note

Publisher Copyright:
© 2016, The Academy of Marketing Science.

ASJC Scopus Subject Areas

Marketing
Strategy and Management

Keywords

Food Choice
Food Item
Healthy Food
Retail Price
Unit Price

Access to Document

10.1007/978-3-319-19428-8_49

Cite this

Cash, S. B., McAlister, A. R., & Lou, C. (2016). Presence or Absence of Unit Price Display and Its Influence on Snack Food Choices. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 179-182). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-19428-8_49

@inbook{6f55055993ce43cfae0bf2120ec77449,

title = "Presence or Absence of Unit Price Display and Its Influence on Snack Food Choices",

abstract = "This study explores the influence of price on consumers{\textquoteright} decisions when purchasing snack foods. Though price has previously been examined for its role in snack food purchases (e.g., French et al. 1997, 2001; Kuchler, Tegen, and Harris 2005), the novel contribution of this research is to examine the specific role of unit pricing (UP) in guiding consumer choice. UP refers to the “pricing of goods on the basis of cost per unit of measure” (Sefcik 2013). For example, the retail price of a 12 oz can of soda might be 99c and this could be expressed as a unit price of 8.25c per oz.",

keywords = "Food Choice, Food Item, Healthy Food, Retail Price, Unit Price",

author = "Cash, {Sean B.} and McAlister, {Anna R.} and Chen Lou",

note = "Publisher Copyright: {\textcopyright} 2016, The Academy of Marketing Science.",

year = "2016",

doi = "10.1007/978-3-319-19428-8_49",

language = "English",

series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

publisher = "Springer Nature",

pages = "179--182",

booktitle = "Developments in Marketing Science",

}

Presence or Absence of Unit Price Display and Its Influence on Snack Food Choices. / Cash, Sean B.; McAlister, Anna R.; Lou, Chen.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2016. p. 179-182 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

T1 - Presence or Absence of Unit Price Display and Its Influence on Snack Food Choices

AU - Cash, Sean B.

AU - McAlister, Anna R.

AU - Lou, Chen

PY - 2016

Y1 - 2016

N2 - This study explores the influence of price on consumers’ decisions when purchasing snack foods. Though price has previously been examined for its role in snack food purchases (e.g., French et al. 1997, 2001; Kuchler, Tegen, and Harris 2005), the novel contribution of this research is to examine the specific role of unit pricing (UP) in guiding consumer choice. UP refers to the “pricing of goods on the basis of cost per unit of measure” (Sefcik 2013). For example, the retail price of a 12 oz can of soda might be 99c and this could be expressed as a unit price of 8.25c per oz.

AB - This study explores the influence of price on consumers’ decisions when purchasing snack foods. Though price has previously been examined for its role in snack food purchases (e.g., French et al. 1997, 2001; Kuchler, Tegen, and Harris 2005), the novel contribution of this research is to examine the specific role of unit pricing (UP) in guiding consumer choice. UP refers to the “pricing of goods on the basis of cost per unit of measure” (Sefcik 2013). For example, the retail price of a 12 oz can of soda might be 99c and this could be expressed as a unit price of 8.25c per oz.

KW - Food Choice

KW - Food Item

KW - Healthy Food

KW - Retail Price

KW - Unit Price

UR - http://www.scopus.com/inward/record.url?scp=85125104819&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85125104819&partnerID=8YFLogxK

U2 - 10.1007/978-3-319-19428-8_49

DO - 10.1007/978-3-319-19428-8_49

M3 - Chapter

AN - SCOPUS:85125104819

T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

SP - 179

EP - 182

BT - Developments in Marketing Science

PB - Springer Nature

ER -

Presence or Absence of Unit Price Display and Its Influence on Snack Food Choices

Abstract

Publication series

Bibliographical note

ASJC Scopus Subject Areas

Keywords

Access to Document

Other files and links

Fingerprint

Cite this