Printing in Early 20th Century Singapore: The Contrasting Fates of C. A. Ribeiro Company and Rickard Limited

Brendan Luyt*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

The printing industry was extremely competitive in Singapore in the 1920s and 1930s. A few large firms, such as Fraser & Neave, occupied the top tier of the industry and achieved economies of scale through steady modernization and mechanization of equipment and operations. New entrants struggling to establish themselves created intense competitive pressure among smaller printing firms, and the Depression worsened the situation. To survive under such conditions, such businesses tried to develop niche markets. The strategies used and the contrasting fates of C. A. Ribeiro & Co. and Rickard Ltd illustrate the perils of this approach: Ribeiro survived but Rickard fell into bankruptcy.

Original languageEnglish
Pages (from-to)73-88
Number of pages16
JournalJournal of the Malaysian Branch of the Royal Asiatic Society
Volume96
Issue number2
DOIs
Publication statusPublished - Dec 2023
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2023 Royal Asiatic Society. All rights reserved.

ASJC Scopus Subject Areas

  • Cultural Studies
  • Geography, Planning and Development
  • History

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