Abstract
The printing industry was extremely competitive in Singapore in the 1920s and 1930s. A few large firms, such as Fraser & Neave, occupied the top tier of the industry and achieved economies of scale through steady modernization and mechanization of equipment and operations. New entrants struggling to establish themselves created intense competitive pressure among smaller printing firms, and the Depression worsened the situation. To survive under such conditions, such businesses tried to develop niche markets. The strategies used and the contrasting fates of C. A. Ribeiro & Co. and Rickard Ltd illustrate the perils of this approach: Ribeiro survived but Rickard fell into bankruptcy.
Original language | English |
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Pages (from-to) | 73-88 |
Number of pages | 16 |
Journal | Journal of the Malaysian Branch of the Royal Asiatic Society |
Volume | 96 |
Issue number | 2 |
DOIs | |
Publication status | Published - Dec 2023 |
Externally published | Yes |
Bibliographical note
Publisher Copyright:© 2023 Royal Asiatic Society. All rights reserved.
ASJC Scopus Subject Areas
- Cultural Studies
- Geography, Planning and Development
- History