Private Information Disclosure on the Internet of Things: The Effects of Tailoring, Self-expansion, and Power Usage

A between-subjects experiment was conducted to explore how users manage their privacy when the Internet of Things (IoT) provides either user-tailored or system-tailored services. The results indicated that users created multiple privacy boundaries to contain highly private information in the innermost boundary and less sensitive information in the outer boundaries. The results also revealed a significant interaction between the tailoring type and power usage for predicting the degree to which users expanded their selves to IoT. A moderated mediation test showed that power usage and tailoring type interact on disclosure intention of highly sensitive informationwhen mediated by self-expansion.