Public Perceptions of GAI: A YouTube Analysis of Sora

Shilan Huang; Dion Hoe Lian Goh

doi:10.1002/pra2.1147

Public Perceptions of GAI: A YouTube Analysis of Sora

Shilan Huang^*, Dion Hoe Lian Goh

^*Corresponding author for this work

Nanyang Technological University

Research output: Contribution to journal › Article › peer-review

Abstract

Text-to-video generative AI (GAI) tools are captivating the world with hyper-realistic content. However, public perceptions of such technologies remain ambiguous. This paper investigates Sora, a new OpenAI offering, as an example to understand the public perceptions of GAI technology. The data comprises the 39 most popular YouTube videos about Sora and their most-liked user comments. Through a SWOT analysis, we identify the multifaceted portrayals of Sora in the videos and the corresponding comments. Implications for future research are discussed.

Original language	English
Pages (from-to)	940-942
Number of pages	3
Journal	Proceedings of the Association for Information Science and Technology
Volume	61
Issue number	1
DOIs	https://doi.org/10.1002/pra2.1147
Publication status	Published - Oct 2024
Externally published	Yes

Bibliographical note

Publisher Copyright:
87 Annual Meeting of the Association for Information Science & Technology | Oct. 25 – 29, 2024 | Calgary, AB, Canada.

ASJC Scopus Subject Areas

General Computer Science
Library and Information Sciences

Keywords

Generative artificial intelligence
Public perceptions
Sora
SWOT analysis
Technology frames

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10.1002/pra2.1147

Cite this

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Public Perceptions of GAI: A YouTube Analysis of Sora

Abstract

Bibliographical note

ASJC Scopus Subject Areas

Keywords

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