Reviewing the commercial and social impact of social media influencers

Chen Lou; Tiffany Chee; Xuan Zhou

doi:10.4324/9781003134176-5

Reviewing the commercial and social impact of social media influencers

Chen Lou^*, Tiffany Chee, Xuan Zhou

^*Corresponding author for this work

Nanyang Technological University

Research output: Chapter in Book/Report/Conference proceeding › Chapter

3 Citations (Scopus)

Original language	English
Title of host publication	The Dynamics of Influencer Marketing
Subtitle of host publication	A Multidisciplinary Approach
Publisher	Taylor and Francis
Pages	60-79
Number of pages	20
ISBN (Electronic)	9781000686937
ISBN (Print)	9780367680916
DOIs	https://doi.org/10.4324/9781003134176-5
Publication status	Published - Aug 8 2022
Externally published	Yes

ASJC Scopus Subject Areas

General Economics,Econometrics and Finance
General Business,Management and Accounting

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10.4324/9781003134176-5

Cite this

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Reviewing the commercial and social impact of social media influencers

ASJC Scopus Subject Areas

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