Rumor verifications on Facebook: Click speech of likes, comments and shares

Alton Y.K. Chua, Snehasish Banerjee

Research output: Chapter in Book/Report/Conference proceedingConference contribution

10 Citations (Scopus)

Abstract

This paper seeks to answer the following research question: How do users of social networking sites react to rumor verifications? Rumor verifications refer to messages posted by Snopes, a website dedicated to verify rumors, to confirm the veracity of rumors as either true or false. Data were collected from Snopes' Facebook Fan Page. Users' reactions to rumor verifications on Facebook were examined through their click speech in the form of Likes, Comments and Shares. Users' reactions were studied as a function of two factors: rumor type (wish, dread or neutral), and verification verdict (true or false). Data analyses involved both quantitative and qualitative approaches. Results indicated that users' click speech of Likes and Shares differed significantly with respect to rumor type and verification verdict. Comments were found to contain personal opinion, emotive expression, and call-to-action. Based on these results, the paper offers four implications. It also points to a number of directions for future research.

Original languageEnglish
Title of host publication2017 12th International Conference on Digital Information Management, ICDIM 2017
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages257-262
Number of pages6
ISBN (Electronic)9781538606643
DOIs
Publication statusPublished - Jun 28 2017
Externally publishedYes
Event12th International Conference on Digital Information Management, ICDIM 2017 - Fukuoka, Japan
Duration: Sept 12 2017Sept 14 2017

Publication series

Name2017 12th International Conference on Digital Information Management, ICDIM 2017
Volume2018-January

Conference

Conference12th International Conference on Digital Information Management, ICDIM 2017
Country/TerritoryJapan
CityFukuoka
Period9/12/179/14/17

Bibliographical note

Publisher Copyright:
© 2017 IEEE.

ASJC Scopus Subject Areas

  • Computer Networks and Communications
  • Information Systems
  • Information Systems and Management

Keywords

  • click speech
  • digital information
  • Facebook
  • information management
  • online behavior
  • online rumor
  • web services

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