So says the stars: A textual analysis of Glamour, Essence and Teen Vogue horoscopes

Edson C. Tandoc; Patrick Ferrucci

doi:10.1016/j.wsif.2014.05.001

So says the stars: A textual analysis of Glamour, Essence and Teen Vogue horoscopes

Edson C. Tandoc^*, Patrick Ferrucci

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

11 Citations (Scopus)

Abstract

This study examines horoscopes published in three women's magazines: Essence, Glamour, and Teen Vogue, a magazine for teenage girls. Leaving out race and age, the target demographics of all three magazines are very similar. In this textual analysis of more than 400 individual horoscope entries, three dominant themes emerged: love, money and work. Stereotypes associated with race and age-more than zodiac signs-shape the fate of those who read and believe in what horoscopes predict.

Original language	English
Pages (from-to)	34-41
Number of pages	8
Journal	Women's Studies International Forum
Volume	45
DOIs	https://doi.org/10.1016/j.wsif.2014.05.001
Publication status	Published - Jul 2014
Externally published	Yes

ASJC Scopus Subject Areas

Education
Development
Sociology and Political Science

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10.1016/j.wsif.2014.05.001

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abstract = "This study examines horoscopes published in three women's magazines: Essence, Glamour, and Teen Vogue, a magazine for teenage girls. Leaving out race and age, the target demographics of all three magazines are very similar. In this textual analysis of more than 400 individual horoscope entries, three dominant themes emerged: love, money and work. Stereotypes associated with race and age-more than zodiac signs-shape the fate of those who read and believe in what horoscopes predict.",

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AB - This study examines horoscopes published in three women's magazines: Essence, Glamour, and Teen Vogue, a magazine for teenage girls. Leaving out race and age, the target demographics of all three magazines are very similar. In this textual analysis of more than 400 individual horoscope entries, three dominant themes emerged: love, money and work. Stereotypes associated with race and age-more than zodiac signs-shape the fate of those who read and believe in what horoscopes predict.

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So says the stars: A textual analysis of Glamour, Essence and Teen Vogue horoscopes

Abstract

ASJC Scopus Subject Areas

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