Social media, misinformation, and age inequality in online political engagement

Saifuddin Ahmed*, Dani Madrid-Morales, Melissa Tully

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

14 Citations (Scopus)

Abstract

This study explores the role of political information seeking on social media and perceived exposure to misinformation in influencing online political engagement. A survey investigation of three Sub-Saharan African countries (Kenya, Nigeria, and South Africa) suggests that both information seeking and perceived exposure to misinformation are positively associated with online political engagement. We find that younger citizens are more actively engaged in online political activities. However, we also find that perceived exposure to misinformation has varying effects on political engagement across age groups. More frequent perceived exposure to misinformation is found to be a mobilizer for online political engagement for the older population. We conclude with a discussion of how social media may facilitate greater engagement for the older population. Still, the mobilizing role of misinformation exposure raises concerns about the consequences of such political engagement. Theoretical implications for political engagement research, in general and in the countries under study, are discussed.

Original languageEnglish
Pages (from-to)269-285
Number of pages17
JournalJournal of Information Technology and Politics
Volume20
Issue number3
DOIs
Publication statusPublished - 2023
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2022 Taylor & Francis.

ASJC Scopus Subject Areas

  • General Computer Science
  • Sociology and Political Science
  • Public Administration

Keywords

  • information seeking
  • misinformation
  • Political engagement
  • political inequality
  • Sub-Saharan Africa
  • survey

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