TY - JOUR
T1 - Social-psychological origins of feelings of presence
T2 - Creating social presence with machine-generated voices
AU - Lee, Kwan Min
AU - Nass, Clifford
PY - 2005
Y1 - 2005
N2 - We demonstrate, via 2 experiments (N = 72 and W = 80) done in e-commerce contexts, that social responses to technology influence feelings of social presence. Users feel stronger social presence when they hear a computer-synthesized voice that manifests a personality that (a) is similar to the user (especially to the extrovert user) as compared to dissimilar, (b) is consistent with the text's personality, and (c) is extroverted as compared to introverted. We discuss various applications of these findings to the design of human-computer interfaces, as well as to the study of presence.
AB - We demonstrate, via 2 experiments (N = 72 and W = 80) done in e-commerce contexts, that social responses to technology influence feelings of social presence. Users feel stronger social presence when they hear a computer-synthesized voice that manifests a personality that (a) is similar to the user (especially to the extrovert user) as compared to dissimilar, (b) is consistent with the text's personality, and (c) is extroverted as compared to introverted. We discuss various applications of these findings to the design of human-computer interfaces, as well as to the study of presence.
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U2 - 10.1207/S1532785XMEP0701_2
DO - 10.1207/S1532785XMEP0701_2
M3 - Review article
AN - SCOPUS:13844267033
SN - 1521-3269
VL - 7
SP - 31
EP - 45
JO - Media Psychology
JF - Media Psychology
IS - 1
ER -