Store choice and shopping behavior: How price format works

Christopher S. Tang, David R. Bell, Teck Hua Ho

Research output: Contribution to journalArticlepeer-review

100 Citations (Scopus)
Original languageEnglish
Pages (from-to)56-74
Number of pages19
JournalCalifornia Management Review
Issue number2
DOIs
Publication statusPublished - 2001

ASJC Scopus Subject Areas

  • Strategy and Management

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