Swiping vs. scrolling in mobile shopping applications

Ben C.F. Choi; Samuel N. Kirshner; Yi Wu

doi:10.1007/978-3-319-39396-4_16

Swiping vs. scrolling in mobile shopping applications

Ben C.F. Choi, Samuel N. Kirshner^*, Yi Wu

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

10 Citations (Scopus)

Abstract

Smartphone gestures are an essential feature of app design that influence both behavioral attitudes and user performance. Due to the popularity of Tinder, a number of high profile shopping applications have adopted interfaces utilizing the swiping gesture to navigate and make sequential evaluation decisions. To understand the impacts of adopting a swipe-based interface over a traditional scroll-based interface, we construct an experiment to study the two types of haptic interactions. The results suggest that the swiping interface leads to greater cognitive absorption and playfulness in shopping applications. We find convincing support that cognitive absorption and not playfulness is significant in increasing reuse intentions and task performance.

Original language	English
Title of host publication	HCI in Business, Government, and Organizations
Subtitle of host publication	eCommerce and Innovation - 3rd International Conference, HCIBGO 2016 and Held as Part of HCI International 2016, Proceedings
Editors	Fiona Fui-Hoon Nah, Chuan-Hoo Tan
Publisher	Springer Verlag
Pages	177-188
Number of pages	12
ISBN (Print)	9783319393957
DOIs	https://doi.org/10.1007/978-3-319-39396-4_16
Publication status	Published - 2016
Externally published	Yes
Event	3rd International Conference on HCI in Business, Government, and Organizations: eCommerce and Innovation, HCIBGO 2016 and Held as Part of 18th International Conference on Human-Computer Interaction, HCI International 2016 - Toronto, Canada Duration: Jul 17 2016 → Jul 22 2016

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	9751
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	3rd International Conference on HCI in Business, Government, and Organizations: eCommerce and Innovation, HCIBGO 2016 and Held as Part of 18th International Conference on Human-Computer Interaction, HCI International 2016
Country/Territory	Canada
City	Toronto
Period	7/17/16 → 7/22/16

Bibliographical note

Publisher Copyright:
© Springer International Publishing Switzerland 2016.

ASJC Scopus Subject Areas

Theoretical Computer Science
General Computer Science

Keywords

Cognitive absorption
Gestures
Mobile shopping apps
Playfulness

Access to Document

10.1007/978-3-319-39396-4_16

Cite this

Choi, B. C. F., Kirshner, S. N., & Wu, Y. (2016). Swiping vs. scrolling in mobile shopping applications. In F. F.-H. Nah, & C.-H. Tan (Eds.), HCI in Business, Government, and Organizations: eCommerce and Innovation - 3rd International Conference, HCIBGO 2016 and Held as Part of HCI International 2016, Proceedings (pp. 177-188). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9751). Springer Verlag. https://doi.org/10.1007/978-3-319-39396-4_16

Choi, Ben C.F. ; Kirshner, Samuel N. ; Wu, Yi. / Swiping vs. scrolling in mobile shopping applications. HCI in Business, Government, and Organizations: eCommerce and Innovation - 3rd International Conference, HCIBGO 2016 and Held as Part of HCI International 2016, Proceedings. editor / Fiona Fui-Hoon Nah ; Chuan-Hoo Tan. Springer Verlag, 2016. pp. 177-188 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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abstract = "Smartphone gestures are an essential feature of app design that influence both behavioral attitudes and user performance. Due to the popularity of Tinder, a number of high profile shopping applications have adopted interfaces utilizing the swiping gesture to navigate and make sequential evaluation decisions. To understand the impacts of adopting a swipe-based interface over a traditional scroll-based interface, we construct an experiment to study the two types of haptic interactions. The results suggest that the swiping interface leads to greater cognitive absorption and playfulness in shopping applications. We find convincing support that cognitive absorption and not playfulness is significant in increasing reuse intentions and task performance.",

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Choi, BCF, Kirshner, SN & Wu, Y 2016, Swiping vs. scrolling in mobile shopping applications. in FF-H Nah & C-H Tan (eds), HCI in Business, Government, and Organizations: eCommerce and Innovation - 3rd International Conference, HCIBGO 2016 and Held as Part of HCI International 2016, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 9751, Springer Verlag, pp. 177-188, 3rd International Conference on HCI in Business, Government, and Organizations: eCommerce and Innovation, HCIBGO 2016 and Held as Part of 18th International Conference on Human-Computer Interaction, HCI International 2016, Toronto, Canada, 7/17/16. https://doi.org/10.1007/978-3-319-39396-4_16

Swiping vs. scrolling in mobile shopping applications. / Choi, Ben C.F.; Kirshner, Samuel N.; Wu, Yi.
HCI in Business, Government, and Organizations: eCommerce and Innovation - 3rd International Conference, HCIBGO 2016 and Held as Part of HCI International 2016, Proceedings. ed. / Fiona Fui-Hoon Nah; Chuan-Hoo Tan. Springer Verlag, 2016. p. 177-188 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9751).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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Y1 - 2016

N2 - Smartphone gestures are an essential feature of app design that influence both behavioral attitudes and user performance. Due to the popularity of Tinder, a number of high profile shopping applications have adopted interfaces utilizing the swiping gesture to navigate and make sequential evaluation decisions. To understand the impacts of adopting a swipe-based interface over a traditional scroll-based interface, we construct an experiment to study the two types of haptic interactions. The results suggest that the swiping interface leads to greater cognitive absorption and playfulness in shopping applications. We find convincing support that cognitive absorption and not playfulness is significant in increasing reuse intentions and task performance.

AB - Smartphone gestures are an essential feature of app design that influence both behavioral attitudes and user performance. Due to the popularity of Tinder, a number of high profile shopping applications have adopted interfaces utilizing the swiping gesture to navigate and make sequential evaluation decisions. To understand the impacts of adopting a swipe-based interface over a traditional scroll-based interface, we construct an experiment to study the two types of haptic interactions. The results suggest that the swiping interface leads to greater cognitive absorption and playfulness in shopping applications. We find convincing support that cognitive absorption and not playfulness is significant in increasing reuse intentions and task performance.

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Choi BCF, Kirshner SN, Wu Y. Swiping vs. scrolling in mobile shopping applications. In Nah FFH, Tan CH, editors, HCI in Business, Government, and Organizations: eCommerce and Innovation - 3rd International Conference, HCIBGO 2016 and Held as Part of HCI International 2016, Proceedings. Springer Verlag. 2016. p. 177-188. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-319-39396-4_16

Swiping vs. scrolling in mobile shopping applications

Abstract

Publication series

Conference

Bibliographical note

ASJC Scopus Subject Areas

Keywords

Access to Document

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Cite this