Abstract
This study looked into the way in which Singapore implemented the use of information technology in its schools. It adopted a process framework in using the diffusion approach to study the issue. Instead of focusing primarily on the outcome of adoption it also looked at context and actors' dimensions. The study found that the communication process was persuasion-oriented instead of interaction-oriented as intended by the new communication model. The communication process was outcome-oriented; communication was pro-innovation-biased and the message preoccupied with persuasion. Little room was given for the active interpretation of recipients and involvement of the recipients in planning. The study found that the practical operation of the two-way communication model was limited by the inherent top-down approach of the diffusion approach. It also found that the integration of IT into lessons was best achieved by granting autonomy to the schools.
Original language | English |
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Pages (from-to) | 457-478 |
Number of pages | 22 |
Journal | New Media and Society |
Volume | 4 |
Issue number | 4 |
DOIs | |
Publication status | Published - Dec 2002 |
Externally published | Yes |
ASJC Scopus Subject Areas
- Communication
- Sociology and Political Science
Keywords
- Communication
- Computer
- Diffusion of innovations
- Education
- Information technology
- Schools
- Singapore