The primer of social media analytics

Samuel Fosso Wamba; Shahriar Akter; Hyunjin Kang; Mithu Bhattacharya; Mohammed Upal

doi:10.4018/978-1-5225-5637-4.ch041

The primer of social media analytics

Samuel Fosso Wamba^*, Shahriar Akter, Hyunjin Kang, Mithu Bhattacharya, Mohammed Upal

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

This article is intended to serve as a primer of social media analytics. The paper explores different dimensions of social media analytics by drawing on a review of the literature. Specifically, the paper sheds light on the definitional aspects, types of social media data and types of analytics to improve firm performance. The findings of the paper will help the reader to grasp the fundamentals of social media analytics.

Original language	English
Title of host publication	Social Media Marketing
Subtitle of host publication	Breakthroughs in Research and Practice
Publisher	IGI Global
Pages	809-822
Number of pages	14
ISBN (Electronic)	9781522556381
ISBN (Print)	9781522556374
DOIs	https://doi.org/10.4018/978-1-5225-5637-4.ch041
Publication status	Published - May 4 2018
Externally published	Yes

Bibliographical note

Publisher Copyright:
© 2018, IGI Global.

ASJC Scopus Subject Areas

General Economics,Econometrics and Finance
General Business,Management and Accounting

Access to Document

10.4018/978-1-5225-5637-4.ch041

Cite this

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The primer of social media analytics

Abstract

Bibliographical note

ASJC Scopus Subject Areas

Access to Document

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